WELCOME TO JON WARD CONSULTING
Branding that Drives Sales
With the Power of Trust
Our focus is brand strategy and written content. We build the trust that drives sales by giving you:
- A unique and meaningful brand
- Precise audience targeting
- Bullet-proof competitive positioning
- A unique "Big Idea"
- Irresistible messaging
- A magnetic brand personality
Success You Can Measure
81%
Consumers require trust in a brand before buying
71%
Consumers make more purchases from brands they trust
76%
Consumers are more likely to buy from a brand they feel connected to
51%
Consumers spend more on a brand they're loyal to
23%
Revenue increase from consistent branding.
63%
Consumers are more likely to buy from familiar brands.
Sources:
- Edelman Trust Barometer Special Report: Brand Trust.
- Accenture Interactive, “Seeing Beyond the Loyalty Illusion”
- Sprout Social, “Championing Change in the Age of Social Media”
- Lucidpress (now Marq), “The Impact of Brand Consistency”
Your 5-Minute Brand Check
Is your brand holding you back? You’ll know you have problems if you’re NOT currently seeing
Any weakness in these numbers is a sign that your brand is underperforming. Make your own assessment now with our proprietary tool, BRAND TO SELL — The 5-Minute Checklist.
A Brand Audit with Jon Ward Consulting is a low-cost way to gain immediate value and discover if we should work further together.
See below for more details.
Begin with a Brand Audit
Using the 5-Minute Brand Checklist will get you started thinking about your brand. But ultimately, you need to get your brand reviewed by an expert. That’s because you’re on the inside of your business, and the brand is all about how you’re seen from the outside. Not even the most skillful surgeons do their own surgery!
With this quick program, we’ll be looking at your brand in the context of:
- Your goals
- Your product or service
- Your target audience
- Your market environment
- Your competition
When we review your brand, we’ll focus on four key aspects:
clarity
consistency
In addition, we’ll address the unique questions and concerns you bring to us about your brand. If you’re a startup, we’ll address all these questions proactively, which can give a tremendous boost to your brand launch. The first step is a free strategy session, with no further obligation. So let’s get you started right now!
What Clients Say
From Strategy to Action
Most small to medium-size businesses have no brand strategy. This is your competitive opportunity. An effective brand strategy will drive growth like nothing else.
But only if you implement it!
That’s why at Jon Ward Consulting we combine strategy with action. We generate the written content you’ll need to make your brand a reality.
Market-Ready Content
Once you’ve approved your brand strategy, we provide the essential writing you need to launch or grow your business:
- Initial website content
- Social media "about" copy
- Video scripts
- Drip email campaigns
More can be added as you need.
Few challenges upset people more than naming. The reason they struggle is simple: they don’t have a system. At Jon Ward Consulting, we’ve built a naming system that’s delivered successful results for dozens of companies. We provide a series of steps that engages the creative abilities of everyone on your team. Then we add our own naming suggestions. This system works. It replaces anxiety with confidence, and time-wasting with solutions.
For Austrian Companies
A Special Message
After 33 years in the United States, Jon Ward Consulting is now based in Vienna, Austria.
This presents a special opportunity for Austrian companies seeking entry — or growth — in the US.
As a European enterprise, you’ll have to adapt your branding and messaging, because the American mind is different. Very different! The only way to understand that mind is to live and work with it for decades.
Jon Ward Consulting has that advantage, and we can give it to you. We can present your product or service in a way that instantly connects to the US market, whether consumer or business.
Ask for a free consultation. We’ll take a close look at your European brand and show you what’s needed to build success in the United States.
The Visual Key
Design matters. The right visual language increases emotional impact and makes your brand memorable.
But design should wait until AFTER you’ve defined your brand strategy and core messaging.
At Jon Ward Consulting, we stay in our lane: giving you the concepts and language to create a winning brand. For design, we recommend our trusted partners, or encourage you to use your own preferred resources.
What we provide is a comprehensive DESIGN BRIEF that instructs your creative team exactly how to produce the look that matches the strategy.
About Jon Ward
He’s poured himself into industries that range from shipbuilding to food, from technology to art, from financial services to baby care.
Jon’s focus today is entrepreneurs and SMBs that are making a positive difference in people’s lives. His mantra as a brand consultant is “growth with a purpose.”